Southeast Fulfillment

Get In Touch

Walmart Fulfillment Services (WFS) vs Amazon FBA: Which is Better for Sellers in 2025?

By /

Amazon FBA has been the standard for years, but Walmart is growing fast with Walmart Fulfillment Services (WFS). Many sellers are now asking: Which is better in 2025? This guide compares WFS vs FBA so you can decide which marketplace (or both) fits your business best.

eCommerce fulfillment for Amazon FBA and Walmart WFS sellers

1. Marketplace Reach

  • Amazon FBA: 300M+ active users worldwide, huge Prime ecosystem.

  • Walmart WFS: 120M+ monthly online shoppers in the U.S., growing rapidly.

💡 Takeaway: Amazon still has wider global reach, but Walmart is expanding fast with less competition.

2. Seller Requirements

  • Amazon FBA: Open to global sellers, but strict compliance rules.

  • Walmart WFS: Currently requires sellers to be U.S.-based with U.S. warehouses.

💡 Takeaway: Easier entry on Amazon, but Walmart gives U.S. sellers an advantage.

3. Fees & Costs

  • FBA: Storage + fulfillment fees; higher during peak Q4.

  • WFS: Similar fee structure but often slightly lower storage costs.

💡 Takeaway: Costs are comparable, but Walmart sometimes wins on storage.

4. Shipping & Turnaround

  • Amazon FBA: Prime 1–2 day shipping nationwide.

  • Walmart WFS: 2-day delivery program (similar speed, growing coverage).

💡 Takeaway: Both offer fast delivery, but Amazon’s network is still larger.

5. Customer Trust & Buy Box

  • Amazon: Prime badge heavily influences Buy Box wins.

  • Walmart: Fast shipping badge also boosts conversion rates.

💡 Takeaway: Both platforms reward sellers who use their in-house fulfillment services.

6. Should You Choose One (or Both)?

  • Amazon FBA: Best for global reach, higher competition.

  • Walmart WFS: Best for U.S. sellers looking for growth with less crowded competition.

  • Best Strategy: Many sellers use both to diversify sales channels.

7. How Southeast Fulfillment Helps

No matter which platform you choose, prep and compliance are critical. At Southeast Fulfillment, we:

  • Prepare inventory for both FBA and WFS

  • Offer 24–48 hour turnaround for faster restock

  • Help sellers expand to multiple marketplaces with ease

👉 Ready to scale across Amazon and Walmart? Book a call today and let’s get your products marketplace-ready.

Scroll to Top